I was recently introduced to Harry's through my friend Collin who has done some photography work for them. I'm always intrigued and drawn to companies that have a great business model but also really great branding.
Founded by Andy Katz-Mayfield and Jeff Raider, Harry's follows the lead of companies like Warby Parker in terms of their Philosophy and Story. (It probably helps that Raider is one of the original four co-founders of Warby). Their premise is pretty similar to WP:
1) Find a saturated market with inflated margins.
2) Educate customers on why/how they're overpaying.
3) Provide a better designed product with better materials.
4) Make it clean and sexy.
I'm pretty impressed with the overall presentation and with the experience I got. They did a great job with packaging and communication on my order and shipment. Did I mention that I got all of the above for $15.00?