Warby Parker x UN Foundation

I recently got to shoot a private event for Warby Parker at their gorgeous Flagship Store in SoHo. This week is the Social Good Summit in NYC and there is no better representation of a for-profit company doing social good than Warby. Representatives from the UN Foundation were treated to a fantastic meal and experiential dining experience. 

The thing I really love about Warby is their attention to details in every event they do. Case in point, during the three course meal, guests were told that they must shift 2 chairs to the right after every course. This would ensure that the person that they sat across from would be someone new. They did this to encourage conversations that would hopefully not only connect, but also spark more global change.  

NYFW: Everyone's a Photographer

This past Friday, I had a meeting with a client in midtown in the early afternoon. Prior to that, however, I had no plans so I decided to, for the first time, head to Lincoln Center and just shoot the scene at NYFW. I thought there might be an outside shot that I could get some content and then pitch it to some publications. What actually happened, however, was that I discovered that there were about 80 other photographers there trying to do the same thing. I realized quickly that there wasn't much I was going to be able to do to differentiate myself so I started brainstorming what I could do as an alternative.

One thing that is frequently mentioned between my friends and I is the phrase: "Everyone's a Photographer". And that rang very true here. However, one thing that is not consistent is how well dressed all of these photographers were. So instead of focusing all of my attention on fashion's elite, I decided to shoot the fashion hustlers. 

Preview: Alton Lane Summer '13

Finally going to launch the a campaign for Alton Lane this week! Here's a sneak peek.  

Photo: Reid Rolls