Nathan Poekert is a marketing strategist, communications specialist and creative director based in New York City. He has over a decade of experience ranging from developing marketing and advertising tactics for startups to managing social content communications for Fortune 50 brands. He is passionate about developing content and communication strategies deeply rooted in analytics and research.
He is currently serving as the Global Director of Marketing & Communications at BMW Group where he manages the marketing, public relations, advertising and social media for the MINI Innovation and Strategy Team which includes A/D/O, URBAN-X and MINI Living.
Prior to BMW Group, Nathan worked at Day One Agency where he established the agency’s content and creative department and helped the agency grow from four to over 60 employees with a client roster of American Express, NBC Universal Comcast, Under Armour and YouTube. He also has worked on award-winning campaigns for Starbucks, HBO and AMC during tenures at digital shop, Deep Focus, and global media brand, PHD.
Nathan is a semi-retired professional photographer and has photographed campaigns and captured content for brands like Warby Parker, SquareSpace, SweetGreen, Theory, American Express, AIRBNB, AWAY and has been published in GQ, Marie Claire, Nylon, The NY Times, Food & Wine and Travel & Leisure.
A seasoned presenter and speaker, Nathan has spoken at several conferences about marketing, communications, content strategy, influencer marketing as well as diversity and inclusion.
He is a vocal and active advocate for the advancement of Asian-Americans within the arts community and is a proud feminist.