Nathan Poekert is a brand strategist, communications specialist and creative director based in New York City. He has over a decade of experience ranging from developing marketing and advertising tactics for startups to managing social content communications for Fortune 50 brands. He is passionate about developing content and communication strategies deeply rooted in analytics and research.
He is currently serving as Communications Director at BMW/MINI where he manages all marketing, public relations, advertising and social media for A/D/O and URBAN-X - two brands in the MINI Innovation and Strategy Group . At NY Design Week 2018, he oversaw the full 360 marketing and communication strategy for the launch of A/D/O’s installation “Spirit of the City” - coverage of the exhibit included features in the NY Times, Surface Magazine, Wallpaper, Dezeen, Disegno, Harper’s Bazaar, Architectural Digest, CNN and Fast Company.
Prior to BMW Group, Nathan worked at Day One Agency where he established the agency’s content and creative department and helped the agency grow from four to over 60 employees with a client roster of American Express, NBC Universal Comcast, Under Armour and YouTube. He also has worked on award-winning campaigns for Starbucks, HBO and AMC during tenures at digital shop, Deep Focus, and global media brand, PHD.
Nathan is a semi-retired professional photographer and has photographed campaigns and captured content for brands like Warby Parker, SquareSpace, SweetGreen, Theory, American Express, AIRBNB, AWAY and has been published in GQ, Marie Claire, Nylon, The NY Times, Food & Wine and Travel & Leisure.
He is a vocal and active advocate for the advancement of Asian-Americans within the arts community and is a proud feminist.